I work with global brands, non-profits, and agencies to create* purposeful, simple, and engaging designs.
*on-time and on-budget
What I Do
- Art Direction
- Brand Identity
- Data Visualization
- Front-end Development
- Icons
- Naming
- Style Guide
- Prototyping (Lo/Hi)
- Pattern Libraries
- Product Research
- Prototyping
- UI/UX
- User Testing
- Wireframing
- Visual Concepts
Who I've Worked With
Brands
- Hoka One One
- Kirkus Reviews
- Reuters
- Stack Overflow
- UGG
- Xprize
Agencies
- 10Up
- Clearleft
- Eightfold
- Tallwave
- Twenty Ideas
Nonprofits
- American Press Institute
- Global Training Network
- Metrics for News
- The Furniture Society
Bundle Select
Designing the future of real estate.
Scope
Create a visual identity and web experience to showcase this
startup’s unique product – bundling real estate.
Problem
A new startup, no logo, no website, no established brand, and a
short timeline. Bundle Select is a new startup, but with a
successful veteran team of founders and advisors (e.g. Facebook,
Hotel Tonight, Adobe). The brand needed to stand out, and stand up
to the established brands and models of the real estate industry.
Solution
A strong brand identity online and in print established Bundle
Select as a competitor in the industry, and an engaging web
presence made a typically complicated experience smooth for users.
Brand guidelines bring consistency to the company’s marketing, and
MVP back-end configurations, such as sign-up notifications, made
operations easier as this startup got up and running.
In the first few months, James quickly created a unique and trustworthy identity to support our new brand, designed and built out our new site, pitch deck, postcards, business cards...he brings a lot of expertise to the table, and continues to improve Bundle Select and be an integral part of our team.– Joe Cucchiara
Founder & CEO
The Furniture Society
Advancing the art of furniture making.
Scope
Redesign website to match the level of creativity and quality its
members produce in their furniture. This included a simple way to
navigate to members’ portfolio pages, as well as a modifiable
template for the group‘s annual conference.
Problem
The existing website didn’t match the level of creativity or
quality its members produced in their furniture design. The team
members who maintain the website had been having a difficult time
with the existing CMS, and were in need of a simpler CMS and
website tailored to their specific needs.
Solution
A new design that is unique and simple to navigate represents the
quality of work embodied in its members, and is simpler to
maintain for the team with automated back-end functions and
flexibility in the visual layout – these are designers after all.
Metrics For News
Empower journalists to measure and improve their performance.
Scope
Design a user-interface based on established and tested
wireframes, followed by a new brand identity.
Problem
Metrics for News had wireframes created, tested, and validated
with users, but had feedback requests for a cleaner interface that
felt less cramped. Once designed, the team then needed a basic CSS
theme they could hand off to their developers to use with a
prominent front-end framework.
Solution
A clean, subtle user interface with a calming color palette and
balanced layout. Following the designs up with a clickable
prototype using InVision and a well organized SASS/CSS file
allowed the development team to hit the ground running.
“We appreciate the creativity, expertise, and flexible problem solving that James brought to our website redesign project. This was the second time we've worked with James, and his ability to take client input, generate a smart and polished design, and refine it with feedback creates great results.”— Jeff Sonderman
Executive Vice President and Deputy Executive Director
