James
Madson
UI/UX & BRAND DESIGNER

James in the Pyrenees
James' Travels
James Profile Photo
Wavy Lines

About

I work with global brands, non-profits, and agencies to create* purposeful, simple, and engaging designs.

*on-time and on-budget

What I Do


  • Art Direction
  • Brand Identity
  • Data Visualization
  • Front-end Development
  • Icons

  • Naming
  • Style Guide
  • Prototyping (Lo/Hi)
  • Pattern Libraries
  • Product Research

  • Prototyping
  • UI/UX
  • User Testing
  • Wireframing
  • Visual Concepts

Who I've Worked With

  • Brands

  • Hoka One One
  • Kirkus Reviews
  • Reuters

  • Stack Overflow
  • UGG
  • Xprize
  • Agencies

  • 10Up
  • Clearleft
  • Eightfold
  • Tallwave
  • Twenty Ideas
  • Nonprofits

  • American Press Institute
  • Global Training Network
  • Metrics for News
  • The Furniture Society

Case Studies

Bundle Select
The Furniture Society
Metrics for News
  • Identity
  • Website Design
  • Frontend HTML/CSS/JS
  • Icons
  • Pitch Deck
  • Print Colateral
Visit Website
Bundle Select

Designing the future of real estate.

Scope
Create a visual identity and web experience to showcase this startup’s unique product – bundling real estate.

Problem
A new startup, no logo, no website, no established brand, and a short timeline. Bundle Select is a new startup, but with a successful veteran team of founders and advisors (e.g. Facebook, Hotel Tonight, Adobe). The brand needed to stand out, and stand up to the established brands and models of the real estate industry.

Solution
A strong brand identity online and in print established Bundle Select as a competitor in the industry, and an engaging web presence made a typically complicated experience smooth for users. Brand guidelines bring consistency to the company’s marketing, and MVP back-end configurations, such as sign-up notifications, made operations easier as this startup got up and running.

In the first few months, James quickly created a unique and trustworthy identity to support our new brand, designed and built out our new site, pitch deck, postcards, business cards...he brings a lot of expertise to the table, and continues to improve Bundle Select and be an integral part of our team.– Joe Cucchiara
Founder & CEO
  • Wireframes
  • Visual Design
  • Conference Micro-site
Visit Website
The Furniture Society

Advancing the art of furniture making.

Scope
Redesign website to match the level of creativity and quality its members produce in their furniture. This included a simple way to navigate to members’ portfolio pages, as well as a modifiable template for the group‘s annual conference.

Problem
The existing website didn’t match the level of creativity or quality its members produced in their furniture design. The team members who maintain the website had been having a difficult time with the existing CMS, and were in need of a simpler CMS and website tailored to their specific needs.

Solution
A new design that is unique and simple to navigate represents the quality of work embodied in its members, and is simpler to maintain for the team with automated back-end functions and flexibility in the visual layout – these are designers after all.

  • Identity
  • UI Design
  • Prototype
Visit Website *Paid account needed to access dashboard.
Metrics For News

Empower journalists to measure and improve their performance.

Scope
Design a user-interface based on established and tested wireframes, followed by a new brand identity.

Problem
Metrics for News had wireframes created, tested, and validated with users, but had feedback requests for a cleaner interface that felt less cramped. Once designed, the team then needed a basic CSS theme they could hand off to their developers to use with a prominent front-end framework.

Solution
A clean, subtle user interface with a calming color palette and balanced layout. Following the designs up with a clickable prototype using InVision and a well organized SASS/CSS file allowed the development team to hit the ground running.

“We appreciate the creativity, expertise, and flexible problem solving that James brought to our website redesign project. This was the second time we've worked with James, and his ability to take client input, generate a smart and polished design, and refine it with feedback creates great results.”— Jeff Sonderman
Executive Vice President and Deputy Executive Director