NatureDose The nature prescription app, taken from zero to launch.
Featured 3× by Apple. 79% of its iOS reviews are 5 stars.
Overview
Hundreds of studies link time in nature to lower stress, better sleep, and faster recovery. But no one had made it easy to track, set goals around, or actually feel progress in. NatureDose® was built to change that.
I lead design for NatureQuant, responsible for every touchpoint from brand identity to production screens. On NatureDose I owned the original concept, art direction, and branding, designed the core UX screens and App Store screens, and prototyped the app as it came together. A development partner carried it the rest of the way, working through error states and the edge cases that only surface once something is real.
Featured by Apple on the App Store
Android installs at launch
Average iOS App Store rating
iOS ratings received
Of iOS reviews are 5 stars
Challenges
Nature is a well-researched health intervention that had never been treated like one. The job was to put time outside alongside diet, exercise, and sleep as something you can measure. I was the only designer: brand, UX, visual design, and the design system.
The design challenges were:
Turn peer-reviewed research into something that reads on a phone in five seconds.
Motivate people outdoors without nagging them.
Hold the experience together across iOS, Android, and web.
Contributions
Rapid Prototyping & Feature Design
Adjustable weekly goals, session tracking, and nature-quality scoring, prototyped for iOS and Android.
Product Page & Launch Stack
The product page and App Store screens: measure your nature dose, find green spaces near you.
Feature Enhancements
Post-launch: challenges, Find Nearby Parks, and onboarding fixes.
Design System Integration
Shared typography, iconography, and color so the app and the parent brand stayed in step.
Juniper Design System
Juniper Design System: App Screens
Design
Every prototype tested the same question: how much data can you show before it stops motivating anyone?
What shipped: passive tracking, a daily goal, and a progress ring you check without thinking about it.
Impact
NatureDose is backed by NatureQuant's research and a partnership with Outside Interactive.
People set a goal, track sessions automatically, and see where they stand. NatureScore® tells them not just how long they were outside, but whether it counted.
App Reviews
Clarifying Contributor to Recovery
I was diagnosed with cancer last year and NatureDose helped me move from 150ish minutes in nature each week to 500. My docs said it's very likely that this extra time contributed significantly to my recovery and I don't doubt it. But more, I am [mostly] at peace which makes living so much better.
Beautifully designed, beautifully executed
Beautifully designed, beautifully executed. This app has completely changed how I think about spending time outside. The tracking is effortless and the reminders are perfectly tuned — not nagging, just encouraging. One of the few apps I actually look forward to opening.
Fantastic App to Encourage Healthy Lifestyle
This is a fantastic app that encourages you to get outside and enjoy nature. The interface is clean and intuitive, and I love seeing my nature time tracked over weeks and months. It's genuinely motivating — I find myself making excuses to take a walk just to hit my daily goal.
Concept Work
Explorations alongside the live product: challenges, streaks, achievements, deeper NatureScore.
Future Prototype Screens
What a more social, achievement-driven NatureDose could feel like.
Custom Icons
Icons for the concept screens: activities, goal types, locations, achievements.
Circle Tree
Cloud Tree
Leaf Tree
Square Tree
Triangle Tree
Woods
Mushroom
Location
House
Walker
Time
Mood Boost
Rx
Trophy Star
120 Goal