NatureQuant Every touchpoint for the startup
measuring nature's effect on health.

Overview

NatureQuant is a health-tech startup measuring how nature affects human health. Their core product, NatureScore, rates any location's health value from its environmental quality, greenery, and access to nature.

As lead designer I shaped the brand, designed the products, and built the tools researchers, city planners, and individuals use.

Challenges

• One brand had to read as credible to researchers and approachable to everyone else.

• Environmental data is dense. The tools had to make it usable without dumbing it down.

• The same data served academics and people checking their neighborhood.

Contributions

Brand

Identity from scratch, and the front-end for naturequant.com.

Urban Heat Index

Designed and built with the data science team: NatureScore plus live temperature data, mapped so planners can see which neighborhoods are most at risk.

NatureQuant OPEN

An open-access version for academics, nonprofits, and city officials. I worked on the UX strategy and the interface for exploring and exporting NatureScore data.

NatureDose Mobile App

The consumer app. Tracks nature exposure passively over GPS and turns it into a weekly goal you can actually hit.

Strategic Communications

Decks, investor materials, and marketing assets. The company has since been covered in the Wall Street Journal and Outside.

Outcomes

• NatureQuant products are now used by public health researchers, city governments, and individual users alike.

• The NatureDose app helped validate the link between time in nature and self-reported wellness in a real-world context.

• The brand and tools gave a small company the presence of a much larger one.

Reflection

Six years in, the thing I keep relearning is that the science only matters if someone can act on it. A NatureScore is a number until it is a map a planner can point at.